We create valuable brands that shape culture
An independently owned, international strategic and creative agency, we build brands that resonate, inspire, and leave a lasting mark on culture.
Nobu CairoLaunching Nobu Hotels & Restaurants in Egypt
Neo PaintsLaunching a colourful new brand in Pakistan’s paint market
Coca-Cola AfricaMaking Coca-Cola culturally relevant across 39 African markets
Zain TelecommunicationsBuilding Zain into 3.5 billion-dollar brand asset
FacebookHelping Facebook connect with new audiences in Bangladesh
Beyond AIRebranding the NASA-proven industrial AI company
Nine MobileCapturing the spirit of Nigeria in a bold new telco brand
Fenty BeautyManaging Rihanna's Beauty Brand in Dubai
EmaarCreating iconic property and hospitality brands
ShababiahCo-creating Ooredoo Oman’s youth telco brand
Eight MobileA culturally inspired brand for Singapore’s luckiest telco
AldarRepositioning Aldar as a community-driven real estate brand
Mleiha National ParkLaunching Sharjah’s UNESCO World Heritage site
NatWest CushonPensions to Celebrate with the new NatWest fintech acquisition
MasokoCreating an e-commerce brand for Africa
our Expertise
Building billion-dollar brand assets for clients.
Helping international companies break into new markets.
Taking local brands global.
We bring global perspective, local understanding and creative thinking together to help brands cross borders and cultures.