Zain - Seven Brands
Zain-02

Zain

Advertising· Branding· Internal Comms

Project Location

KUWAIT, BAHRAIN, SAUDI ARABIA, JORDAN, IRAQ AND SUDAN

Seven Brands has been the branding agency for Zain since 2009 and has helped to build the brand into an asset worth and estimated US$2 billion.

We work across Zain's markets: Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq and Sudan. We refreshed the brand identity and its global strategy in 2017.

Zain case study-06

A DIGITAL LIFESTYLE BRAND

The Zain brand has evolved in its strategy over time. Today it looks forward to tomorrow, focusing on the role that mobile phones and their applications will play in the world of digital lifestyle. The brand is visionary, inspirational, cutting edge and, at the same time, intensely human.

Zain Youth Marketing

YOUTH MARKETING

Part of our remit has been the bringing to life of the brand across the different segments. This has included making the brand speak the language of youth.

Zain case study-02

ENTERPRISE BRANDING

And it has meant re-engineering the brand for Business.

Zain Business

INNOVATION & TECH

The brand seeks to engage its stakeholders in a debate about the future, the way that devices will change our lives, the future of social media and the internet of things. One of its great strengths has been its ability to evolve swiftly in a fast changing market.

Zain Drones billboards

PORTFOLIO MANAGEMENT

As guardians of the brand we continually refine the brand strategy and help Zain determine how to co-brand with new partners such as NXN, iflix and many more.

Zain IFLIX

A DIGITAL FIRST BRAND

The Zain brand was refreshed recently to transform into a brand that would shine on digital. Our work with Zain includes designing how the brand looks on web, apps and social media.

Zain digital

Related Work