Advertising· Branding· Internal Comms
KUWAIT, BAHRAIN, SAUDI ARABIA, JORDAN, IRAQ AND SUDAN
Seven Brands was the branding agency for Zain from 2009 to 2020 and helped to build the brand into an asset worth an estimated US$2 billion.
We worked across Zain's markets: Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq and Sudan. We refreshed the brand identity and its global strategy in 2017.
A DIGITAL LIFESTYLE BRAND
The Zain brand has evolved in its strategy over time. Today it looks forward to tomorrow, focusing on the role that mobile phones and their applications will play in the world of digital lifestyle. The brand is visionary, inspirational, cutting edge and, at the same time, intensely human.
Part of our remit has been the bringing to life of the brand across the different segments. This has included making the brand speak the language of youth.
And it has meant re-engineering the brand for Business.
INNOVATION & TECH
The brand seeks to engage its stakeholders in a debate about the future, the way that devices will change our lives, the future of social media and the internet of things. One of its great strengths has been its ability to evolve swiftly in a fast changing market.
As guardians of the brand we continually refine the brand strategy and help Zain determine how to co-brand with new partners such as NXN, iflix and many more.
A DIGITAL FIRST BRAND
The Zain brand was refreshed recently to transform into a brand that would shine on digital. Our work with Zain includes designing how the brand looks on web, apps and social media.