Egypt
We created an activation to launch WhatsApp for Business into emerging markets. WhatsApp were looking to launch WhatsApp for Business into a number of emerging markets and wanted an activation experience that would engage small business owners and give Meta the opportunity to onboard them onto the platform and to collect their data for marketing purposes.
Our solution was an activation experience in which small business owners, in partnership with Whatsapp for Business, could showcase their product or services along with the Whatsapp for Business app. We designed an interactive, flexible, modular system to be launched in malls and other high traffic areas, one that could be altered to showcase different types of businesses.
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