The Avenues
Digital & Social
Bahrain
Seven Brands launched The Avenues in Bahrain on social media. The Avenues Bahrain is the first shopping & Leisure destination of its kind in the Kingdom of Bahrain, with a unique seafront location stretching 1.5 km. strategically located in the heart of Manama, along King Faisal Road. The development brings a new concept to the Kingdom, with a design inspired by The Avenues - Kuwait that gives the visitors an outdoor feeling while remaining indoors, protected from the heat by a ceiling that allows sunlight in.
Seven Brands launched Kuwaiti brand, The Avenues into the Bahraini market with an on-trend countdown and influencer takeover.
Within two weeks, @theavenuesbh had reached 10,000 followers on Instagram. The community has continued to grow, largely due to the success of being one of the first brands in Bahrain to post exclusive trend-led content.
We created and managed meaningful relationships with influencers across all verticals. We worked with gamers, shopaholics, fitness fanatics and tech wizards to partner and deliver branded content that went beyond a shout-out and virtual high-five.
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