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Safaricom

Branding

Project Location

Kenya

East Africas’ most profitable company, Safaricom, appointed Seven Brands to revitalise their visual brand identity. We evolved the brand logo in the context of Safaricom’s big strategic idea “Twaweza” or togetherness. We also created a system to allow Safaricom to take better ownership both of its own communications and those of its sub-brands or sister brands.

 

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A key part of the visual identity system was developing a new photographic style that could speak to the different segments within the business. In addition to the work we did on the brand guidelines, Seven also ran a photoshoot across Kenya creating new brand photography for each of Safaricom’s segments.

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This exciting project also included evolving key visual attributes
and designing a roadmap for an uplift to the digital and retail environments.

As the designated brand guardians of Safaricom, Seven Brands works with various work streams across the business along with partner agencies for the implementation of an evolved identity.

From intelligent digital platforms, spectacular outdoor signage and dynamic in-store applications, Seven are the telecom brand agency that have helped Safaricom affirm its vision, engender loyalty and cement trust at all it’s touch points.

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