Branding· Internal Comms
Kenya, Uganda, Tanzania
Seven has rebranded one of East Africa’s most dynamic and innovative banks, NIC bank.
For the “Now” generation
Recognising that the bank had genuinely created a number of “firsts” in the market, we focused the brand on innovation and made it appealing to the generation of aspiring and dynamic young, successful Africans who are the future of the region and the future of banking.
Seven refreshed the logo and designed a new brand visual identity system with a fresh, new colour palette and dynamic photography.
We brought the brand to life across a variety of applications including advertising, leaflets, signage, stationery and merchandise