GRAVITY2

Gravity Indoor Skydiving Wind Tunnel

Advertising· Branding· Digital & Social

Project Location

Bahrain

Creating a brand with contagious social power

An entertainment destination

Gravity Indoor Skydiving is the Bahrain’s brand-new, first and only Indoor Skydiving facility. This unique facility is located in Zallaq and established by Samhaan Holding Company. It currently boasts the tallest glass chamber in the world, consisting of 12 meters of tempered glass.

GRAVITY4

Building a brand from scratch

Realising the potential to initiate a social media strategy at a brand’s conception, Seven created a brand identity that would generate branded UGC across social media. The hand-drawn ‘shaka’ brand symbol is synonymous with the experience consumers have in the wind tunnel, and easily replicated in UGC moments.

GRAVITY6

Launching the brand on social media

Less than six months from the launch of Gravity Indoor Skydiving, the brand’s Instagram account @GravityBAH increased organically from 0 – 10,000 followers under the management & creative direction of Seven Brands.

GRAVITY7

Related Work