Gravity Indoor Skydiving Wind Tunnel
Advertising· Branding· Digital & Social
Creating a brand with contagious social power
An entertainment destination
Gravity Indoor Skydiving is the Bahrain’s brand-new, first and only Indoor Skydiving facility. This unique facility is located in Zallaq and established by Samhaan Holding Company. It currently boasts the tallest glass chamber in the world, consisting of 12 meters of tempered glass.
Building a brand from scratch
Realising the potential to initiate a social media strategy at a brand’s conception, Seven created a brand identity that would generate branded UGC across social media. The hand-drawn ‘shaka’ brand symbol is synonymous with the experience consumers have in the wind tunnel, and easily replicated in UGC moments.
Launching the brand on social media
Less than six months from the launch of Gravity Indoor Skydiving, the brand’s Instagram account @GravityBAH increased organically from 0 – 10,000 followers under the management & creative direction of Seven Brands.