Elbbin & Nibble
Branding· Packaging
Kenya
We worked with Groupaco Holdings to create a brand from scratch. The objective was to create a world class snack brand that would reflect this new premium range in Kenya, driving sales from launch. In addition to its premium ingredients, Elbbin & Nibble products are always baked & never fried, giving every pack of Elbbin & Nibble the most satisfying crunch.
Seven created the name (Elbbin is Nibble spelled backwards) and the brand big idea… A nibble is never enough. Our team of brand designers in London and Nairobi created the brand identity and its system of colours, fonts and assets. And our packaging designers brought the brand to life across the range of flavours. Our Kenyan team also ran a program of product testing, testing flavours and pack designs with Kenyan consumers.
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