Kenya, South Africa, Egypt
Seven has recently completed a project with Africa’s most famous restaurant, Carnivore. The original restaurant in Nairobi has now become an international franchise with restaurants in Johannesburg and Cairo.
Owned by the Tamarind Group who also run the successful chains, Tamarind and Temambo, Carnivore is an African success story and a tourist legend. Tamarind Group asked Seven to review the brand strategy and make recommendations that would strengthen the brand and the international franchise model.
We worked with Carnivore to develop a new bar concept called ‘The Dawa Den’, named after their famous signature cocktail, bring in new menu ideas to reinforce Carnivore’s ‘Beast of a Feast’ positioning, recommend refurbishments to the interior and lighting concept, update the ‘tabletop’ experience and design merchandising items for sale in the store. And we were asked to look at options to refresh the brand identity.