Branding· Digital & Social
Rebranding a merchant bank in Bahrain to rebuild its reputation
When Bahrain Middle East Bank needed to rebrand following a reputational crisis, Seven defined a new brand positioning for the bank and a new brand identity.
We worked with senior management to pinpoint the bank’s key strengths and differentiator and created a brand identity that set out to recapture the bank’s sense of pride. Our team of photographers created the imagery for the brand and for its collateral and photographed the senior leadership team. We also designed and built a new website for BMB