Shababiah

How do you gain the attention, interest and respect of youth who love to stare into their phones, live life online and are immune to everyday communications? It’s a challenge for most brands and particularly acute for telecom operator Ooredoo Oman. In Oman half the population were born after 1992, making youth a demographic juggernaut vital for growth. Seven Brands Oman created a user-generated brand for Ooredoo’s youth segment. We invited Omani youth to create the brand and all its assets which we curated into a contemporary and edgy youth brand and launch campaign.