Branding· Retail

Seven launches Masoko for Safaricom

Seven Brands has worked with its client, Safaricom, Kenya’s largest mobile network operator and pioneer of mobile money payments M-Pesa, to create a brand for a new e-commerce platform to take on regional (e.g., Jumia) and international e-commerce (e.g., Amazon) giants. The platform, Masoko (‘market place’ in Swahili),
focusing on the tech-savvy and aspirational middle class, launched in late March 2018 with a major advertising campaign.

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