
Branding
Rebranding Kenya’s largest telcom
We have recently completed a rebrand of Safaricom, Kenya’s largest telecom and creator of M-Pesa, the world’s first mobile money transfer system. Following the launch of a new brand idea for the brand, Seven were asked to clean up and evolve the brand visual identity system to enhance visual consistency and build brand equity. We also ran a series of photo shoots for the brand across Kenya.