Rebranding Kenya's largest telcom - Seven Brands
Safaricom-Brand-Guidelines

Branding

Rebranding Kenya’s largest telcom

We have recently completed a rebrand of Safaricom, Kenya’s largest telecom and creator of M-Pesa, the world’s first mobile money transfer system. Following the launch of a new brand idea for the brand, Seven were asked to clean up and evolve the brand visual identity system to enhance visual consistency and build brand equity. We also ran a series of photo shoots for the brand across Kenya.

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