Live Aldar in the PL
Were you watching the Man City vs Arsenal game last night? We were. And we were proud to see “Live Aldar” emblazoned across the hoarding. We worked with Aldar for the best part of a year, refreshing their brand and coming up with the new brand idea of “Live Aldar” which signals the real estate developer’s diversification beyond building buildings into a myriad of lifestyle areas including retail, entertainment, hotels and education. Aldar is a real estate development, management and investment company with headquarters in Abu Dhabi, UAE. Seeing our work on the hoardings at The Etihad Stadium felt like a massive win for Seven. It wasn’t a bad night for Man City either.