Soul Luxury Beach Resort

Soul Luxury Beach Resort, by Emaar Misr | EH, is a pioneering 580 acres; that is located 30 KMs away from Marassi. It’s a place that instills a sense of belonging, inspiration, and peace amidst one of the world’s most stunning natural beach landscapes in the North Coast.

Reflecting the uniqueness of this brand, Seven decided not to do a conventional ad campaign for launch and instead created a “behind the scenes” documentary, interviewing the  internationally renowned consultants, architects, master planners and landscape developers who partnered with Emaar Misr to create this unique master plan.

The day after the launch event sales started for the 1st phase of the project. All villas were sold out in less than 24hrs, Emaar immediately started planning for the launch of the 2nd phase as a result of the huge demand. The project became the talk of the town going viral on social media.